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Digital Revamp for Small Businesses & Non-profits during COVID-19
Project: Redesigning the website of a small and struggling therapeutic arts business and a non-profit organization in the Seattle area during the height of the COVID-19 pandemic.
Role: Website designer, communications consultant (Pro-bono)
Tools: Wix platform, Paint 3D, Canva, Google Sheets
During the prolonged wait during the pandemic prior to the start of classes at my graduate program, I decided to get involved remotely by doing pro-bono work for my department's consulting program. Known back then as "Communication Leadership's COVID-19 Consultancy," the program was set up to support small businesses and non-profits with the many communications challenges they faced during the pandemic.
Apart from its well-recognized public health impact, the COVID-19 pandemic also led to severe economic disruptions. Among the most affected were small organizations that relied more on in-person operations to function. Two such organizations were Westwood Healing Arts (a therapeutics sole proprietorship) and Kent Community Development Collaborative (a Community Development non-profit). My team was responsible for revamping the websites of both organizations to better meet their needs and support their digital pivot during the pandemic.
This project provided a unique glimpse into the inner workings of small businesses and non-profits and the challenges they encounter during a global crisis. As someone with less than 3 years of full-time work experience at the time, I was unsure of how useful my expertise would be for a struggling small organization. I was fortunate to work alongside a colleague with some consulting experience who gave me valuable insights on how to manage the expectations of demanding clients or provide adequate reassurance during difficult conversations.
My contributions included content audits, website redesign, and marketing and outreach consulting for these clients.
The slideshow below features pictures of the revamped websites of both organizations and that of a certificate of recognition we received for our work.
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