Oracle Explorer Learning

Design & Marketing for Oracle's Cloud Learning Products

Facilitated the transition of content development and marketing operations from third-party vendors to an in-house operation.

Organization

Oracle Cloud Education

Role

Technical Content Writer

Skills

Technical Writing, Copywriting, Copyediting, Instructional Design, Media Production, Curriculum Development

Tools

Microsoft PowerPoint, Camtasia, Blueberry Flashback Pro,

Context

(Before) Launchpad was Oracle's free-tier learning content platform before 2020

This platform offered 15% of content from Oracle's Cloud Learning subscriptions for free in the form of product-articles, often sourced by external SMEs and copywriting teams.

After: A screenshot of the homepage of Oracle's Explorer Learning paths (aka Oracle Learning Explorer

The Oracle Explorer Learning paths were the culmination of 2 years of efforts of the multi-faceted in-house production team that I was on at Oracle. Oracle Explorer was a major shift that transformed free-tier learning content to a gamified audio-visual experience that incorporated the newly-launched Redwood theme of Oracle.

Project Scope

(Before) Oracle Launchpad Learning Catalog UI

User research indicated that the learner's catalog was cluttered and non-linear, and confused users with many options across different learning modules in each cloud area.

OULP2.png

Launchpad Webshot.png

Conceptualization

Sketching wireframes of Oracle Explorer Learning paths

Sketching wireframes of Oracle Explorer Learning paths along with interactive content

Oracle Explorer Learning visual templates and design elements

Mockups & Proofs of Concept (POCs)

Before (Launchpad)

A screengrab from an OCI curriculum video. Content from this page was re-purposed and adapted to the Explorer Learning medium.

After (Explorer Learning)

A screengrab of the transformed learning content and experience in an Explorer Learning video. As users indicated their preference for more visual content, many lengthy paragraphs or bullets of information were transformed into infographics.

Financials Expenses Explorer Intro Mockup - Made with Clipchamp

Working alongside the Graphics, Video Production, and Publishing teams, my team was involved in building proofs-of-concept which were presented to the SVP or Oracle Cloud Learning.

Outcomes & Evalution

Image from the introductory lesson of the Oracle Explorer Learning course on the Oracle MyLearn live site.

The Oracle Explorer Learning paths were piloted in mid-2020 for Oracle SaaS Applications.

Oracle Explorer Learning model became the freemium gold-standard for Oracle's product learning areas

After the demonstrating significant success, they were subsequently adopted by other cloud areas, including the flagship Oracle Database and Java products.

An infographic from Oracle Financials Cloud: Expenses

Employing more infographics in the course content was a key priority for management.

GM

Gautam Malyala