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Fast Facts on Media Use (Global)*
4.021 billion internet users
(53% of global population)
3.19 billion active social media users
(42% of global population)
2.1 billion
1.5 billion
1.3 billion
Largest Platforms (By number of active users)
Data from Global Digital Report, 2018 Hootsuite, We Are Social
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The following are a set of dynamic, continuously updating charts which provide a snapshot of all the information gathered in the survey. They depict statistical summaries and cross-tabulations of various demographic and behavioral factors.
Demographics
Gender
Age Group
Occupation
Activity and Behavior Trends
Active Social Profiles
Posting/Publishing
Frequency
Most Used Platforms
Time spent on
Social Media
Uses of Social Media
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